Even if someone isn't particularly a fan of the 68 teams in the tournament, there is a whole other side to the March Madness season-ending tournament that guarantees excitement: betting. And betting lots for that matter. RJ Bell of Pregame.com, March Madness betting in 2012 totaled 12 billion dollars, versus 10 billion dollars for the next biggest event, say, the Super Bowl! For more on the topic, check out this Forbes article.
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These numbers and are staggering. It's ridiculous to know that Americans value sports enough to let it disrupt their professions. It truly shows how deeply rooted sports are in the American culture. Costing various companies a total of over a hundred million dollars just to watch college basketball games. I'm not saying I don't enjoy watching them, but know the time and place to do so.